ABOUT

About Refinery Media

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Refinery Media is a new kind of production company, set up in the most unconventional way. Our team brings to the table a multitude of disciplines across Development, Television production, Brand integration, Marketing, PR, Design and New Media. We work closely with broadcasters, brand managers, marketing teams, PR agencies and technology companies to create groundbreaking, engaging content across multiple platforms, including TV, online, and mobile, as well as emergent media.

Consumption habits have changed: audiences now demand content with a high production value that also engages them in more ways than one. With the experience and skill-set to match, our in-house team has the ability to create bespoke packages tailored to each brand’s needs and to make its entry into the world of branded content both smooth and successful.

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What people have said

As Cisco was looking to showcase particular portions of our technologies and leverage social media channels, SUPERMODELME came across as a unique opportunity that was both multi-channel as well an innovative way to merge traditional and social media. We were truly pleased with the way Refinery Media leveraged our technology to develop a compelling TV series while delivering on the pure marketing aspects of the partnership as well.
Peter Borup Jakobsen Collaboration & TelePresence Marketing Lead, Asia Pacific, Cisco Systems
As brand custodians and distributors, we had to justify PR and sales ROI before deciding on a particular project. The team at Refinery Media took our brief and returned with a plan that met our set objectives. It included customising a programme centred on DKNY Jeans with plans to drive footfall to the stores. Refinery Media understood our brand DNA and effectively communicated it through the programme.
Denise Yeo Senior Marketing and Communications Manager, Club 21 Pte Ltd
Refinery Media believes in non-conventional methods in their approach to marketing. Instead of relying on traditional platforms to reach out to their target audience, they make use of interesting social engagement tools, such as foursquare, and deploy new technology to add value to sponsors such as their hyperclick feature. They also took into account the sponsors’ objectives even at the product conceptualisation stage to ensure the ideas are tailored to our needs.
Iris Wee Head of Marketing, StarHub
The Refinery Media team has deeply respected the brand image and values while defining the whole SUPERMODELME project. We were really satisfied to see the production quality of the overall SUPERMODELME programme as well as the great efforts put on the show. The Refinery Team has always been very professional and has maintained a very cordial business relationship with LA PERLA.
Anne-Sophie de Guerry Regional Marketing Manager, LA PERLA Asia