How We Do It

 

SUPERMODELME CASE STUDY

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1. Passive Brand Placement and Active Brand Integration

Our content offers different levels of brand involvement. Passive placement provides a subtle way to reach consumers. Active integration provides a more comprehensive solution for engaging the audience. This integration can span several platforms, tapping into social media tools to spark conversation. Feedback can be tracked in real time, with campaign efforts responding at unprecedented speed. The viral quality of the content also contributes to positioning the brand as a savvy player in the new media landscape.

2. Different Content on Different Mediums

We believe in content designed for each medium. Hence, we do not “port” content from one medium to another. Rather, we provide customized solutions for each enlisted medium. There should be a trans-media story, told across platforms. Each platform should offer a different viewpoint of the show, utilising the strengths of that platform.

3. Community Formation

We tap into existing communities around forums, blog shops, and social network, and build ones where none exist. We then leverage such communities to strengthen a brand’s presence on the web, using them to communicate directly with a brand’s target audience.

4. Interactive User Feedback

We recognize that user feedback and participation sparks more conversations and brings out the accessibility of the show to viewers. Viewers know that it is not a one-way conversation; they feel they also have influence on the show to some extent. We want to fuel the generation of ideas, comments and feedback from users by providing them with an interactive platform to do so. This is invaluable to us. View our work