Asia’s Most Groundbreaking Online Reality Programme – SUPERMODELME.tv
Presented by Refinery Media and Jointly Supported by A*STAR

Refinery Media launched Asia’s most groundbreaking English online reality show SUPERMODELME.tv – where 10 models from across the Asian continent including Singapore, Malaysia, Korea, Thailand, the Philippines and India competed to be Asia’s next hottest face on runways and magazines.

SUPERMODELME.tv debuted on Tuesday, 16th June 2009 and was broadcast online twice a week. The online reality series that stretched over 20 episodes showcased the ups and downs that aspiring models encounter in their professional careers – from dealing with the thrilling and glamorous but unforgiving demands of the fashion industry, to the bonding sessions or brash disputes with the other models. Viewers were kept thoroughly entertained as one model was eliminated each week until the winning model was chosen out of the Final Three.

Helming SUPERMODELME.tv is founder of Refinery Media, Karen Seah. A successful, established entrepreneur in the lifestyle and entertainment scene with several notable nightclub and restaurant outlets under her belt, Seah has shown impressive insight into youth marketing. Tapping on the popularity and accessibility of Internet entertainment, Seah has conceptualized this revolutionary online reality TV series as a bridge between new media platforms, online youth culture and the local fashion landscape.