Supermodelme

Supermodelme is a reality-based, branded entertainment programme spanning TV, mobile, and the Internet. The show sees 12 aspiring Asian models competing to kickstart their careers in the cutthroat fashion industry. Each week, one model is eliminated before a panel of judges until the top model is chosen.

Aired in 27 countries to date, the programme has proven its appeal to a wide range of audiences. It has also successfully incorporated consumer products and services, thus providing marketing solutions for a variety of brands in the lifestyle segment.

• Reality-based branded entertainment
• Broadcast on
  • TV
  • Internet
  • Mobile

Season 2

Broadcast Details

Mediacorp, Channel 5, Every Thursday

• Ep1 and 2, 24 Nov, 11pm

• Ep 3, 1 Dec, 11.30pm
• Ep 4, 8 Dec, 11.30pm
• Ep 5, 15 Dec, 11.30pm
• Ep 6, 22 Dec, 11.30pm

• Ep 7, 29 Dec, 12mn
• Ep 8, 5 Jan, 12mn
• Ep 9, 12 Jan, 12mn
• Ep 10, 19 Jan, 12mn
• Ep 11, 26 Jan, 12mn
• Ep 12, 2 Feb, 12mn

Brief

• Hosted by Charmaine Harn

Past Broadcast KIX

• Mar-Jun 2011
• Aired in
  • Singapore
  • Indonesia
  • Hong Kong
  • Philippines
  • Thailand (Q3 2011)
  • Malaysia (Q4 2011)
  • Vietnam (Q1 2012)

• Formats
  • TV
    • EP 1-5 x 26 mins
    • EP 6-12 x 24 mins
  • Internet
    • 80 webisodes
  • Mobile
    • 42 exclusive mobisodes for StarHub TV Mobile
• 360 communications
  • On-air integration
  • Traditional press
  • Live events
  • Mobile
    • Exclusive
    • On-demand
  • Internet
    • Hyperspot technology
    • Contests
    • Social media
      • Facebook & Twitter
      • YouTube
      • Blogs & blog shops
      • Foursquare
• Brief
  • 12 aspiring models with Asian heritage
  • One model eliminated each week
• Aired in 27 countries, including
  • Brunei
  • Bangladesh
  • Cambodia
  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Macau
  • Malaysia
  • Maldives
  • Mongolia
  • Nepal
  • Pakistan
  • Papua New Guinea
  • Philippines
  • Singapore
  • Sri Lanka
  • South Korea
  • Thailand
  • Taiwan
• Appeals to wide range of audiences
• Successfully incorporated consumer products and services from
  • Fashion & Beauty
  • IT & Electronics
  • Food & Beverage
  • Real Estate & Travel

Season 1

• Asia’s first online reality programme
• Brief
  • 10 models
  • Countries represented
    • Singapore
    • Malaysia
    • Korea
    • Thailand
    • Philippines
    • India
  • Compete to be Asia’s next hottest face
  • Hosted by Charmaine Harn
• Schedule
  • 20 episodes
  • Twice a week
  • Over 10 weeks
• Broadcast
  • Started off purely online in 2009
  • Picked up by AXN
    • Aired in 27 countries
• Formats
  • TV
    • 10 x 24 mins
  • Internet
    • 20 x 12-15 mins
  • Mobile
    • Exclusive content
• Pioneered usage of tools in Asia
  • Social media
    • Facebook
    • Twitter
    • Blogging